A persistent, committed and creative Australian surfer named Brian Smith was convinced in 1978 that UGG® Australia boots had a place in the United States market. He set out determined to find it. Luckily, it didn't take him long to realize that the UGG® boots would fit the same feet in the States as they do in Australia: Surfer's feet. In fact, he soon discovered there was already a core group of surfers who had brought UGGs
back from Australia to share with their American surfing "mates."
In 1995, Deckers Outdoor Corporation acquired UGG® Australia. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the UGG® Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG® Australia was named Footwear News' "Brand of the Year" in 2003, and that's when sheepskin boots started popping up on runways in Milan, Paris and New York.
Now UGG® classic boots are sold from LA to New York to London and all points in between. The line has grown beyond the UGG® boot
to include shoes, clogs, UGG® sandals, accessories and all-weather products made of the same fine Australian sheepskin, plus leather and rubber.
The UGG® Australia customer values luxury and comfort. Only the finest materials are used in the construction of UGG® shoes
and bags - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. The company takes great care to ensure that every shoe is going to feel great from the moment you try it on.