About New Balance
Originally known as the New Balance Arch Company, New Balance began as a Boston-based company in the early 1900s, manufacturing orthopedic shoes and arch supports.
Throughout the 1950s and '60s, runners turned to New Balance for custom-made shoes, thanks to the company's expertise in hand-crafting specialized footwear. As the New Balance reputation grew, so did the demand for New Balance athletic shoes and New Balance running shoes. Soon the production of custom-made running shoes was the company's primary source of business.
Today, New Balance is a leading global athletic products company, based on meeting the needs of the everyday athlete. The company has established a unique reputation for technological innovation and width sizing and reigns as the "fit expert" of performance-oriented athletic footwear.
At Onlineshoes.com you'll find a variety of New Balance performance and casual shoes, including New Balance trail running shoes, New Balance walking shoes, New Balance cross trainers and more.