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About ASICS®

ASICS® running, walking, and training shoes for men, women, boys and girls are built to exceed expectations while pushing the limits of performance and function for athletic pursuits.

Latest ASICS® customer reviews
Good company
GEL-Cumulus® 17 Review:
Good pair of shoes
Cool shoe, runs small
Onitsuka Tiger Ultimate 81® Review:
I like these sneakers but they run small, i'm usually a 7.5 or 8 and I'm exchanging for a 8.5. Also, the high-rise/black is PINK not red which it looked to me on the website. I don't mind the pink too much but plan to swap out the laces.
Nice shoes
33-DFA™ 2 Review:
Bought these shoes for my 12 year old daughter. She got the yellow and the black and she wears one of the pairs almost every day. She says they are comfortable and they do appear to be wearing well.
Love them!
GEL-Tactic™ Review:
I wear these almost every day. Great arch support and very durable!
Its All About the Comfort and Style
GEL-Sendai™ 3 Review:
1. Size: I'm starting with "fit" because this is what I look to read in reviews first. I wear a size 11 - 11.5 medium width. I bought the 11.5. There is slightly more room in this shoe but I like it. I tend to wear thicker workout socks - makes for the perfect fit. 2. Comfort: The cushion sole and overall quality craftsmanship of this gym shoe is perfect. I bought these shoes specifically for my cardio and strength training workouts; they fit the bill. I will buy another pair strictly for outdoor wear. 3. Style: I own three pair of ASICS. I always receive compliments on the assorted colors and how they make my feet look smaller than my size 11 foot!

About ASICS®

Ever wonder where ASICS® got its name? Kihachiro Onitsuka established his athletic footwear company in 1949, making basketball shoes in his Kobe, Japan home. It wasn't until 1977—the year in which his athletic shoes were introduced to the U.S.—that he came upon the acronym ASICS from a 2nd century B.C. Latin phrase: "Anima Sana In Corpore Sano," which translates as "A sound mind in a sound body." The ASICS® mission is to create a healthy, happy lifestyle by promoting total health and fitness.

ASICS' Research Institute of Sports Science in Kobe meticulously studies and analyzes the movements of the human body and tests materials that go into the technology of ASICS running shoes, ASICS sneakers, ASICS walking shoes, ASICS trainers, apparel and accessories for men, women and children. Three-dimensional measuring systems are employed to design shoes with a perfect fit. Professional ASICS® athletes who excel in a variety of disciplines are also studied to continually improve ASICS® athletic gear.

Some of the features particularly studied include shock-absorption systems, anti-overpronation features, outsoles with Wet Grip® Rubber and water-resistant clothing.

One of ASICS' best inventions is the GEL® cushioning system, which is an exclusive, silicone-based technology that places responsive gel inserts at high impact areas in a shoe's midsole to enhance shock absorption. The most popular ASICS GEL® technology styles include the ASICS GEL Kayano, ASICS Nimbus and ASICS Cumulus.

ASICS® footwear offers a wide range of styles designed for different runners' needs. ASICS® running shoes with structured cushioning are designed for neutral runners with normal arch flexibility and moderate pronation. They offer a well-balanced blend of cushioning and support. ASICS GT running shoes offer a stable platform with a cushioned ride and the exceptional fit that runners love.

Cushioning ASICS® shoes are for high-arched runners who have a supinating, or under-pronating, gait, meaning the foot doesn't have enough motion. Cushioning shoes offer additional shock absorption that the foot is lacking.

Lyte shoes were developed for more performance-oriented runners who are looking for the ultimate in lightweight ASICS® road running shoes for faster-paced training.

Motion control shoes are intended for runners whose feet over-pronate, meaning they roll too far inward. These ASICS® runners offer exceptional support and stability, and also work well for runners who use prescription or over-the-counter orthotics.

ASICS trail shoes are particularly suited for runners who train on a variety of on- and off-road surfaces, incorporating ASICS GEL® cushioning and other support technologies with an emphasis on flexibility, traction and durability.

Track and field athletes need shoes that are built to compete: ASICS spikes, racing flats and cross-country shoes for decathlon events such as hurdles, the javelin and more.

Another popular category of products is the ASICS® Onitsuka Tiger, named after the company's founder who began manufacturing baseketball shoes in his hometown of Kobe, Japan in the 1940s.