Ariat was founded with one simple objective — to provide the most technologically advanced riding boots to the world's top equestrian athletes.
In 1990, co-founders Beth Cross and Pam Parker set out to create a new company and an improved, evolved way of thinking about footwear for riders. The two realized that the majority of traditional English and Western riding boots were not well suited for riding: They were stiff, heavy and hard on the feet.
Cross and Parker assembled a group of top footwear engineers and designers, and challenged them to create the world's most technically innovative performance riding boots for both English and Western riders. They redesigned the outsole, enhanced the arch support system, and took a hard, uncompromising look at the suitability of "traditional" fit and last shape.
As the technology platform for Ariat boots was being established, designers consulted with hundreds of top riders who helped refine the final product. Not only does each and every boot meet specific performance requirements, but Ariat footwear is known for doing what other riding boots had long failed to do: cushioning the foot while stabilizing the heel and arch, thereby dramatically reducing fatigue and stress for effortless, all-day comfort.
One of the most popular lines of Ariat Western boots has been the riding-approved, fun-loving Ariat Fatbaby boots collection. Favorites among Ariat women's boots, these youthful styles include the Showbaby, Rodeobaby, Farmbaby, Gem Baby and Ariat ProBaby boots. Women also love Ariat shoes and sandals, distinguished by their combination of ultimate comfort and current fashion.
Ariat men's boots have gained popularity and recognition beyond the global riding community. Durable Ariat work boots, hiking boots and casual shoes are crafted with a wide array of features, from premium leathers to slip-resistance to steel and composite toe protection to fully waterproof uppers and weather-ready insulation.
Ariat boots for boys and girls feature the great look and peak performance that distinguish adult styles, scaled down for little feet. Western favorites help kids perform their best in rodeos, work on a ranch or farm, or dress like their favorite cowboy or cowgirl. All kids' Ariat cowboy boots include such features as high-quality leather uppers, comfy interiors, ultra-durable outsoles and a special, removable Ariat® Booster Bed™ insole underneath the sockliner that provides extra wiggle room for growing feet, so youngsters can wear their favorite boots longer.
Since shipping their first pair in 1993, Ariat has not only grown to be the leading performance footwear and apparel brand for equestrian athletes in the U.S., but is recognized as the official boot of numerous prestigious associations worldwide. They also believe in supporting the sport of riding at all levels and age groups. In the company's brief history, it has sponsored over 10,000 local, regional, and national events, as well as hundreds of athletes in their pursuit of equestrian excellence.
So whether you are a professional, a novice, a person who works outdoors or simply someone who admires fashionable, comfortable footwear, Ariat has a performance technology and chic style to meet your every need.