Ahnu footwear was born in the San Francisco Bay Area in the spring of 2007 by Jenny Fredericks and Jacqueline Van Dine—friends, mothers, athletes and industry veterans who share a work hard/play hard philosophy. Preferring trails over treadmills, they yearned for active products that made you look as good as you feel, and feel as good as you look. Joined by Jim Van Dine, the three founders combined their passions by engineering performance shoes with modern organic aesthetics, on-trend designs and sleek, vibrant colors. By making “outdoor” more accessible, just as fun and a little less “agro,” they hope to inspire life of nature sufficiency.
Ahnu manufacturers work with leading biomechanists, designers and athletes to develop footwear that will provide the appropriate balance of traction, grip, flexibility, cushioning and durability for a variety of outdoor activities whether on trails, beaches or sidewalks. Ahnu pioneered Numentum™ Technology; a neutral positioning system engineered to encourage your foot's natural biomechanics. It is designed to center and guide the foot to promote an efficient, stable and balanced stride.
From factory standards that adhere to Deckers Ethical Supply Chain Standards, among the toughest standards in the industry, to the use of certified post-consumer recycled fibers in our catalogs and packaging, our commitment is visible throughout all aspects of the Ahnu brand.