Lacoste at OnlineShoes.com
Today, Lacoste footwear for men and women continues to offer the same quality, comfort and solidity on which the brand first built its name.
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René Lacoste, a tennis legend, was born in France on July 2, 1904 and died on October 12, 1996. Nicknamed "the Alligator" by the American press, after he made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from crocodile skin promised to him after winning an important match, René Lacoste took to wearing a crocodile image embroidered on his sport jackets.
In 1933, René Lacoste and business partner André Gillier, founded a company to manufacture the logo-embroidered shirt. Originally designed for Lacoste's own use on the tennis court, the brand soon expanded to produce a number of other shirts for tennis, golf and sailing, all offered in the first catalog from 1933.
This branded polo shirt revolutionized men’s sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a lightweight, knitted fabric called "Jersey petit piqué."
The enduring legacy of the Lacoste brand has widely expanded over the years. Its famous crocodile emblem can now be seen on footwear and a wide variety of lifestyle accessories for men and women.