Kenneth Cole Reaction

Ingenuity and innovation are at the heart of Kenneth Cole. In 1982, unable to afford a spot in a New York shoe show, Kenneth Cole, Inc. became Kenneth Cole Productions, Inc. The company then borrowed a truck, applied for a filming permit, and set up shop on 6th Avenue in Midtown Manhattan. No, it wasn't a storefront, just a truck on the street. With cameras rolling (with and without film), "The Birth of a Shoe Company" was just that. Under the semblance of making a feature film, Kenneth Cole sold 40,000 pairs of shoes (the entire available inventory) in only two and a half days.

This is the sort of resourcefulness and imagination that Kenneth Cole also applies to shoe design. Comfort and style blend seamlessly in the Reaction line. Kenneth Cole takes the best of the classics like MaryJanes, mules, pumps, and more, and combines them with a modern flair to create unique and original fashions. High quality materials and craftsmanship guarantee that, just like the company itself, the shoes you buy will be around for years to come.