“Going for a run.” It sounds so simple, almost mechanical somehow. It’s as if going for a run were just the next thing happening and nothing more. But it is more. According to Mizuno, there is Truth in running—and that’s with a capital T.
If you are a runner of any regularity and/or distance, you have probably touched on the Truth at the core of the Mizuno philosophy. There is a transcendent moment that can only be truly understood in the first person. It’s the moment when the connection between runner and running surface becomes effortless, and the rhythms of heartbeat, breath and footfall all fall into perfect syncopation. It feels like it could go on forever; like it has been going on forever.
Mizuno has been around for more than a hundred years, and in that time they have developed a design and engineering process that is a little different than at other companies. Basically, they start with a blank sheet and a bunch of runners. They document, measure and calculate the needs and wants of the runners, and then engineer a shoe that balances them all out. And then they break the shoe down. It’s called editing, and it’s a vital part of the process. They eliminate any superfluous bits they find, consider alternate materials for weight-savings and/or structural support and generally make sure runners can find the Truth in the shoe.
A perfect example of their philosophy is the Mizuno Wave Rider 15. This is a fantastic high-mileage, medium cushion running shoe. The Wave Rider 15 is the next great evolution in the hugely popular series, and uses patented Mizuno Wave® technology to disperse impact forces away from your foot. What you get is a smooth ride with a lightweight feel. That’s the Truth. With Mizuno, it’s not just going for a run. It’s going for your run.
As a side note, you may enjoy watching Mizuno’s other Wave Rider videos, too. It’s fun to see the runners who work at Mizuno talk enthusiastically and intelligently about the Truth of running.
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